Magi Astrology--Financial Astrology

FINANCIAL ASTROLOGY

First Trade Date for Starbucks Corp.

Company Name	First Trade Date (yyyy-mm-dd)
Starbucks Corp.	1992-06-26

Company Name	Symbol
Starbucks Corp.	SBUX
History and Business of Company (this information may include date of incorporation)
Starbucks Corp. (SBUX) purchases and roasts high quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, a variety of pastries and confections, coffee-related accessories and equipment and a line of premium teas, primarily through its company-operated retail stores. In addition to sales through its company-operated retail stores, SBUX sells coffee and tea products through other channels of distribution. The company also produces and sells bottled Frappuccino coffee drink and a line of premium ice creams. The company's objective is to establish Starbucks as the most recognized and respected brand in the world. To achieve this goal, the company plans to continue to rapidly expand its retail operations, grow its specialty operations and selectively pursue other opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels. The company's retail goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products and by providing superior customer service, thereby building a high degree of customer loyalty. Starbucks strategy for expanding its retail business is to increase its market share in existing markets and to open stores in new markets where the opportunity exists to become the leading specialty coffee retailer. The company has opened 460 new stores, converted 56 stores acquired in May 1998 from Seattle Coffee Holdings Limited to Starbucks stores and converted 26 stores acquired in March 1999 from Pasqua Inc., a San Francisco based coffee retailer, to Starbucks stores. As of Oct. 3, 1999, SBUX had 2,135 company-operated stores in 34 states, the District of Columbia, five Canadian provinces and the United Kingdom. The company intends to finance additional growth in the number of company-operated retail stores with cash flow from operations, supplemented by debt financing, if necessary. Starbucks retail stores are typically clustered in high-traffic, high-visibility locations. Because the company can vary the size and format of its stores, Starbucks stores are located in a variety of settings, including downtown and suburban retail centers, office buildings, supermarket foyers and on university campuses. While the company selectively locates stores in suburban malls, it focuses on stores that are convenient focuses on stores that are convenient for pedestrian street traffic. INCORPORATED in Washington in November 1985, as Il Giornale Coffee Co.; present title adopted in January 1988. OFFICE- P.O. Box 34067, 2401 Utah Ave. South, Seattle, WA 98134 (Tel.: 206-447- 1575). Fax - 206-682-7570. WEBSITE-http://www.starbucks.com.

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